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Fresno, Ca
United States

559 840-6222

Christian Parley is a Commercial Photographer, Editorial Photographer, an authorized Google virtual tour photographer and a Facebook 360 Photos photographer based in Fresno, California.

He is an award-winning professional photographer with over 19 years experience, 11 of which as a photojournalist with The Fresno Bee newspaper and McClatchy publications.

His editorial photography work has appeared in the Los Angeles Times, San Francisco Chronicle, The Christian Science Monitor, NBC News, ESPN, USA Today and various Associated Press member outlets.

• As an established commercial photographer, he creates visual content for institutional and emerging companies' websites, social media, trade publications, annual reports, corporate lifestyle and events (trade shows, conventions, product launches, ground-breaking ceremonies, award presentations), and personal bio photos including headshots and environmental portraiture.

Commercial clients include: Hinds HospiceDragadosUSA/SamsungAGCO/Massey FergusonIthaca CollegeHiebingSchneiderConEdison SolutionsMac ToolsVitro Glass

• He is also an experienced Google Trusted Photographer who has been trained, certified and authorized by Google to create high-quality, 360 virtual tours for businesses. These highly-acclaimed Google virtual tours appear prominently in Google Search and Google Maps

Google Business View virtual tour clients include: Clawson MotorsportsFig Garden OptometryToyota Motors USAHobbytown USAAudio Innovations of FresnoMercedes-Benz of FresnoVino & Friends BistroJ&E Restaurant SupplyPlaza VentanaThe Grand at 1401Fresno Piano GallerySwiggsPiemonte's Italian DelicatessenBella PastaFresno Suit OutletAram's Auto Repair CenterBell Memorials & Granite WorksGroppetti AutomotiveFresno Chamber of CommerceClovis Chamber of Commerce

Parley's Blog

The goal of the ParleyShot Commercial Photography blog is to share expert knowledge, pass along informed opinion and support local businesses in Fresno and Tulare Counties

What is photojournalism?

Christian Parley

Photojournalism is a form of visual storytelling that uses photographs to convey news and current events. It is a type of journalism that combines photography and reporting to create a narrative that is both informative and visually compelling.

Photojournalists are professionals who work for newspapers, magazines, wire services, and other news outlets. They are responsible for capturing images that document current events, social issues, and cultural phenomena. These images are often accompanied by written stories and captions that provide context and additional information.

The goal of photojournalism is to provide an accurate and objective representation of the news and events of the day. Photojournalists strive to be impartial and to avoid manipulating or altering their images in any way that could distort the truth. Ethics and integrity are critical aspects of photojournalism, and photojournalists must adhere to a strict code of ethics that governs their work.

Some famous photojournalists include Margaret Bourke-White, Robert Capa, Dorothea Lange, and James Nachtwey. Their images have become iconic representations of significant events and issues, and their work has played a crucial role in shaping public opinion and awareness about social and political issues.

What are the current trends in still photography?

Christian Parley

There are several trends in still photography that have emerged in recent years:

  1. Minimalism: Minimalist photography is characterized by simple compositions, muted colors, and a focus on negative space. This trend has become increasingly popular, particularly on social media platforms such as Instagram.

  2. Authenticity: Authenticity has become an important trend in still photography, with an emphasis on capturing real moments and emotions. Candid and unposed shots are particularly popular, as they provide a more genuine and natural representation of the subject.

  3. Mobile photography: With the rise of high-quality smartphone cameras, mobile photography has become a significant trend in still photography. Many photographers are now using their phones to capture and edit images, and there are numerous mobile photography apps available to enhance the final result.

  4. Environmentalism: Environmentalism has become a growing trend in still photography, with many photographers using their work to raise awareness of environmental issues. This trend often involves capturing images of nature and the environment, as well as highlighting the impact of human activity on the natural world.

  5. Black and white: While color photography remains popular, black and white photography has also made a comeback in recent years. This trend often involves using high contrast and dramatic lighting to create striking images.

These trends are constantly evolving and changing, and new ones are likely to emerge in the future as photography continues to evolve as an art form.

How do you start a professional photography business?

Christian Parley

Starting a professional photography business requires careful planning and execution. Here are some steps to consider:

  1. Develop your photography skills: Before you start a photography business, it's essential to hone your craft. Take classes or workshops, read books, and practice, practice, practice. Consider specializing in a specific area, such as wedding photography or portrait photography.

  2. Create a business plan: A business plan will help you outline your goals and strategies for achieving them. It should include details about your target market, marketing and sales strategies, pricing, expenses, and revenue projections.

  3. Choose a business name and legal structure: Select a name that reflects your business's brand and style. Also, choose a legal structure, such as a sole proprietorship, LLC, or corporation.

  4. Register your business: Register your business with your state, and obtain any necessary licenses and permits. This will vary depending on your location and the type of photography you specialize in.

  5. Develop a portfolio and website: A portfolio showcases your best work and helps you attract potential clients. Also, create a website that showcases your portfolio, contact information, and other important details about your business.

  6. Set up your studio or workspace: If you plan to work from a physical location, set up your studio or workspace with the necessary equipment and props.

  7. Set your pricing and policies: Determine your pricing and policies, such as what you will charge for your services, how you will accept payment, and what your cancellation policy is.

  8. Market your business: Develop a marketing plan to reach your target audience. Consider using social media, attending events, and partnering with other businesses to promote your services.

Starting a professional photography business takes time and effort, but with dedication and hard work, you can turn your passion into a successful career.

What are the Differences Between Mobile / Cell Phone vs Professional SLR Camera Photography

Christian Parley

In recent years, mobile phone cameras have become increasingly sophisticated, with many people using them as their primary tool for taking photographs. However, while mobile phone cameras are convenient and often produce impressive results, there are still significant differences in the quality of photography between them and professional DSLR cameras.

The most obvious difference is in the image resolution. Professional DSLR cameras typically have much higher resolutions than mobile phones, with some models capable of producing images up to 50 megapixels. This higher resolution means that images captured with a DSLR camera can be enlarged without losing detail, making them ideal for printing or displaying on large screens.

Another significant difference is the size of the camera sensor. DSLR cameras generally have larger sensors than mobile phones, allowing them to capture more light and detail. This means that images taken with a DSLR camera will have better color reproduction, greater dynamic range, and less noise than those captured with a mobile phone camera.

Moreover, DSLR cameras offer more advanced settings and controls, allowing photographers to adjust shutter speed, aperture, and ISO to create more creative and professional-looking photographs. This level of control is not available on most mobile phone cameras, which often rely on automatic settings to produce the best possible image.

DSLR cameras also offer the ability to use interchangeable lenses, giving photographers greater flexibility and control over their images. There are a variety of lenses available for different purposes, including wide-angle, telephoto, and macro lenses, among others. This flexibility is not available on mobile phone cameras, which typically have fixed lenses with limited zoom capabilities.

Finally, there is the issue of post-processing. While mobile phones offer a range of editing tools, such as filters and basic adjustments, they cannot compete with the editing capabilities of professional software. DSLR cameras produce images in RAW format, which allows for more advanced editing, including adjustments to white balance, exposure, and color correction. This level of control is not available on mobile phone cameras, which can limit the final quality of the image.

In conclusion, while mobile phone cameras are capable of producing impressive results, there are significant differences in the quality of photography between them and professional DSLR cameras. DSLR cameras offer higher image resolution, larger sensors, more advanced settings and controls, interchangeable lenses, and greater post-processing capabilities, giving photographers more flexibility and control over their images. However, it is important to note that a good photographer can create excellent photographs with any camera, and that the right tool for the job ultimately depends on the photographer's needs and preferences.


©2023 Christian Parley Commercial Photography